Our Approach

Our Vision

Time and places to recreate, thriving businesses, and ongoing volunteerism in the outdoor recreation and cycling industries. 

Our Story

Our Story

Michelle's journey began in the bike industry nearly a decade ago; and since then, she's helped nonprofits engage in best practices, educated users, land managers, and funders about trails and recreation, and worked in both education and the outdoor industry.

Meet the Team

Barker Headshot

Michelle Barker

Founder & Principal

Michelle holds a Master's degree in education and is a certified yoga teacher. She's helped start nonprofits and worked with startup and existing nonprofits and businesses to develop strategy, inventory systems, and create community. She was part of a startup school and the inaugural class of the Outdoor Industry Association's Future Leadership Academy. If she's not out riding one of her bikes, practicing yoga, or traveling, she can be found with her nose in a book or creating something wonderful.

Next Steps...

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